Marknadsföring — pre-launch

Far & son — avslöjandet

Some fathers and sons build a treehouse. We built a platform for petanque.

On evenings and weekends, my son David and I have been working on this project together — not because anyone asked us to, but because we love this sport and believe it deserves genuinely good digital tools. Competitions, licences, rankings, club administration, member management — all in one place, with apps for players, clubs and federations.

[one true, specific moment with David]

There have been long debates about how a pool draw should really work — and the occasional break to go outside and throw some actual boules. Now, in the middle of the season, we're reminded every week of why we're doing this: petanque runs on volunteers, and their time belongs to the game, not to admin.

We call it Petanque Life. It's not finished yet, but it's getting close. Curious? You can read all about what we're building — and join the waitlist to be among the first to try it — at www.petanque.life.

— Patrik and David

Bild: ÄKTA FOTO VALT (hero från YouTube, skyltar suddade) — äkta slår AI för det här inlägget. AI-versionen (bild A) är reserv.

Klubbvardagen — konverteraren ⭐

The binder. The spreadsheet. The notice on the clubhouse board that didn't survive the weekend rain.

If you've ever helped run a petanque club, you know exactly what I mean. Licences due for renewal, competition entries trickling in by email and text, a membership list that exists in three different versions. All of it on volunteer time — often after work, often the same faithful hands, year after year.

We think those hands deserve better tools.

That's why my son David and I are building Petanque Life — a digital platform that brings competitions, licences, rankings and club administration together in one place. For players, clubs and federations. We're a family that lives and breathes petanque, and we're building this because we want to see the sport grow.

We're not finished yet. But if the binder and the spreadsheet feel familiar, tell us in the comments what lives in YOUR club's binder. You can read more about what we're building — and join the waitlist so we can let you know when it's time — at www.petanque.life.

The season is in full swing. The admin shouldn't be the hardest match of the year.

Bild: Välanvänd pärm + papperslappar på en bänk vid grusbana i kvällssol, klot i förgrunden. Inga identifierbara klubbnamn.

Byggresan — bron till nätverket

The product project teaching me the most right now has zero paying customers — and it revolves around steel boules on gravel.

Alongside my day job, my son David and I are building something we've long wished existed ourselves: Petanque Life, a complete digital platform for pétanque. Competitions, licences, rankings, member management, club administration — everything that today lives in spreadsheets, paper slips on the club noticeboard and Facebook groups.

Why a niche sport? Partly because our family lives and breathes pétanque. Partly because niche sports are a fascinating product problem: all the complexity of any big platform — multiple roles, federations, clubs, players — but with a community where every detail gets noticed straight away.

Owning the whole chain ourselves, from the domain model to the apps for players, clubs and federations, is the best product education I know of. No legacy decisions to hide behind. And building it with your son makes it something more than a side project.

We're pre-launch, and right now — in the middle of the high season — we're testing and polishing.

Do you know someone who plays pétanque — in your family, at work, down the street? Pass this on or tag them. And if you're curious yourself: read more about what we're building — the waitlist is open too — at www.petanque.life. I'll keep sharing what we learn along the way.

Bild: Split "grus möter mjukvara" — banan på ena halvan, skärm med kod/app på den andra. Eller foto på er två med klot + laptop.

Sommar & grus — uppehållaren

The sound of a boule leaving your hand and landing softly in the gravel — nothing sounds more like summer.

The evening sun hangs low over the piste. Someone calls for the measuring tape. Half the group is certain their boule is holding the point, the other half just shakes their heads — and nobody is really in any hurry to find out. That's where petanque lives: in the gravel, in the laughter, in the discussions that carry on long after the last boule has been thrown.

Those of us standing there also know what it looks like behind the scenes. Tournament entries buried in email threads. Licences kept in binders. Our own score sheets that were supposed to become tables sometime this autumn.

That's why my son David and I are building Petanque Life — a digital platform for petanque, with competitions, licences, rankings and club administration all in one place. Because the community on the gravel deserves tools as good as the game itself.

We're not quite there yet — but you can see what we're building, and join the waitlist today, at www.petanque.life. See you on the piste this summer.

Bild: EGET foto i gyllene kvällsljus — hand med slitet klot, klunga över måttband i oskärpa. Alt: 10–15 s video utan tal, bara klotljud. Stockbild = stryk inlägget.